Main Responsibilities • Own product positioning, messaging, and differentiation in the market • Drive go-to-market (GTM) strategy for new features and product launches • Create sales enablement materials (pitch decks, one-pagers, battlecards, case studies) • Conduct competitive analysis and maintain win/loss tracking • Partner with Product, Sales, and Customer Success to align messaging • Develop buyer personas and map customer journeys • Support demand generation with content, webinars, and campaigns • Gather and synthesize customer/market insights to inform roadmap Key Skills • Strong written and verbal communication (messaging, storytelling) • Market research and competitive intelligence • Cross-functional collaboration (Product, Sales, Marketing, CS) • Data-driven decision making (pipeline influence, win rates, adoption metrics) • Content creation and campaign execution • Familiarity with tools: HubSpot, Salesforce, Gong, Notion, Figma Experience Requirements • 5+ years in B2B Cybersecurity SaaS • Demonstrated experience with product launches end-to-end • Exposure to enterprise or mid-market sales cycles • Bachelor's degree (Marketing, Business, or technical field preferred)  